For years we slaved in Photoshop to correct, repair, improve (or salvage) some other guy's pictures. Now we've eliminated the other shutter-monkey and work on bringing out the very best in our own shots. We've been shooting entirely digital since 2000. Our guarantee: 90% of the time we aim the camera in the right direction.
The great digital advantages: immediate feedback and the ability to shoot almost endlessly without additional cost have opened up a new era in image capture. The number of images created photographically has exploded in recent years and will continue to rise. This next generation may be the most documented in history. But it still all comes down to capturing the defining moment. As Alfred Eisenstaedt put it, "to find and catch the storytelling moment." And as Rod Stewart sang, "Every Picture Tells a Story, Don't it?"
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