Naughty Tomatoes – File Under “Strange Snacks”

August 16, 2010

Naughty Tomatoes, a spicy, tomato-flavored snack that looks like thin, orange-red Cheetos, purchased in Jackson Heights, Queens, August 7, 2010. The packaging shows a tomato with the product itself as ‘devil’ horns and a full-lipped cartoon mouth. Would like to have been present at the marketing meeting for this product.

From the back of the package:

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Kurkure Mast Taatar Sev

Fry mustard seeds & jeera in 4 tsp. oil. Add 3 crushed cloves & 1/2 tsp. tumeric powder. Ass 4 tomatoes cut in the shape of flowers. Add 1 cup water. Add dhaniya, jeera powder, sugar & salt to taste. When the water starts boiling, add thick ratiami sev. Cook for 1 min. In a separate bowl, take small pieces of Kurkure Naughty Tomatoes, coriander leaves & green chillies. Mix well. Add as filing to the tomatoes. Serve with tea. Recipe courtesy Gada Family.


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