How to Bleach Images in Photoshop from Mac|Life
April 21, 2012
The bleached out color effect is a popular one these days and you may have wondered exactly how this is achieved. This tutorial on the “bleach bypass process” by Rob Lawton from the Mac|Life website shows you how to do it in clear, easy to follow steps.
I’ve been a subscriber to their print magazine since it was called MacAddict and was the first American Mac-centric publication to include a CD-ROM with each issue back in 1996.
The editorial tone is far less fannish and insular these days and more accurately reflects the broad appeal of Apple products to the audience beyond the fanboys. They used to have an inane stick-figure mascot named Max and their reviews used to rate software and products from “Blech” to “Freakin’ Awesome.”
At that time it always seemed to me a mash-up of skate-board kulture and computing. Adults would hide their copies behind an issue of the more mainstream and respectable MacWorld (where New York Times tech columnsit David Pogue got his start).
Today no one needs to hide their copies of Mac|Life; it’s been one of the most successful re-brandings of a print publication in this new century, IMO.